Leveraging data and digital technologies for business success is a key challenge for organizations as they need to

• get aware of the newly arising potential
• develop suitable digital services that are user-centric and individualized
• “servitize” their offering portfolio and business model
• transform their organizations

This course will equip students with concepts and methods to tackle this challenge along two dimensions: First, we will cover innovation as a concept as well as apply contemporary innovation methods (like Design Thinking, Open Innovation) to the services space. Second, we deal with leveraging innovation to develop new business models (including multi-partner concepts in platforms or ecosystems), to servitize existing business models (e.g., via product-service-systems), and to accordingly transform the organization.

The course links innovation and business model theories with practical examples and exercises. Students are asked to actively engage in the discussion.

• Böhmann, T./ Leimeister, J.M./ Möslein, K. (2014), Service Systems Engineering, Business & Information Systems Engineering, Vol. 6, No.2, 73-79.
• Cardoso, J., Fromm, H., Nickel, S., Satzger, G., Studer, R., & Weinhardt, C. (Eds.) (2015). Fundamentals of service systems (Vol. 12). Heidelberg: Springer.
• Chesbrough, H. (2011). Open services innovation: Rethinking your business to grow and compete in a new era. John Wiley & Sons.
• Rogers, S. (2003). Diffusion of Innovations. 5. ed. New York: Free Press.
• Satzger, G., Benz, C., Böhmann, T., Roth, A. (2022). Servitization and Digitalization as Siamese Twins – Concepts and Research Agenda. Edvardsson/Tronvoll (eds.): The Palgrave Handbook of Service Management, 967-989.
• Uebernickel, F., Brenner, W., Pukall, B., Naef, T., & Schindlholzer, B. (2015). Design Thinking: Das Handbuch. Frankfurt am Main: Frankfurter Allgemeine Buch.
• Vargo, S.L., Lusch, R.F. (2017). Service-dominant logic 2025. Int. J. Res. Mark. 34, 46–67.
• Weill, P.; Woerner, S.L. (2018): “What‘s your Digital Business Model? – Six Questions to Help you Build the Next-Generation Enterprise“. Boston, Massachusetts: Harvard Business Review Press.

The course will be offered in the form of a flipped classroom concept starting in summer semester 2023. The lecture will be recorded in advance and made available online. During the “in presence” sessions, the contents of the lecture will be applied and expanded on.