Dr. Ronny Schüritz

  • Kaiserstr. 89

    D - 76133 Karlsruhe



- Digital Services: Business Models & Transformation

- Information Engineering Module 5 ISEM Digital Services


Ronny is an entrepreneurial-driven innovator with a profound knowledge of digital services, a consulting and academic research background, and hands-on experience in developing business models to bring new technologies to market. 
Ronny has been the co-CEO and co-founder of prenode, a company that provides AI solutions for the development and management of machine learning on decentralized data sources. He was a Research Fellow at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management and a Research Lab Leader at the Karlsruhe Institute of Technology (KIT). He stills regularly teaches classes on Digital Services, Business Models & Transformation. In his time at IBM, Ronny was a senior strategy consultant and executed multiple strategy and technology-driven transformation projects for clients all over Europe.


Due to the interdisciplinary activities of KSRI researchers publication lists also contain publications that have not explicitly been developed in the course of their activities at KSRI.

Journal Articles
Towards an Understanding of Technology Fit and Appropriation in Business Networks – Evidence from Blockchain Implementations
Seebacher, S.; Schüritz, R.; Satzger, G.
2021. Information systems and e-business management, 19, 183–204. doi:10.1007/s10257-020-00485-1
Will the Customers Be Happy? Identifying Unsatisfied Customers from Service Encounter Data
Baier, L.; Kühl, N.; Schüritz, R.; Satzger, G.
2021. Journal of service management, 32 (2), 265–288. doi:10.1108/JOSM-06-2019-0173
Conference Papers
How to Implement an Open Data Strategy? Analyzing Organizational Change Processes to Enable Value Creation by Revealing Data
Enders, T.; Benz, C.; Schüritz, R.; Lujan, P.
2020. European Conference on Information Systems, Marrakesch, Marokko, June 15 - 17, 2020
Igniting the Spark: Overcoming Organizational Change Resistance to Advance Innovation Adoption – The Case of Data-Driven Services
Enders, T.; Martin, D.; Sehgal, G. G.; Schüritz, R.
2020. Exploring Service Science – 10th International Conference, IESS 2020, Porto, Portugal, February 5–7, 2020, Proceedings. Ed.: H. Nóvoa, 217–230, Springer. doi:10.1007/978-3-030-38724-2_16
Pathways from Data to Value: Identifying Strategic Archetypes of Analytics-Based Services
Hunke, F.; Seebacher, S.; Schüritz, R.; Satzger, G.
2020. Proceedings of 15th International Conference on Wirtschaftsinformatik (WI), Potsdam, 9 - 11 März 2020. doi:10.30844/wi_2020_j7-hunke
Book Chapters
Capturing the Value: How to Charge for Smart Services
Enders, T.; Schüritz, R.
2020. Smart Service Management : Design Guidelines and Best Practices. Ed.: Maria Maleshkova, 75–88, Springer
Die Rolle von KMUs in digitalen Ökosystemen – Wie sich KMUs in einer zunehmend digitalisierten Welt positionieren
Gierlich, M.; Schüritz, R.; Volkwein, M.
2020. Digitale Transformation in der Unternehmenspraxis – Mindset – Leadership – Akteure – Technologien. Ed.: M. Dahm, 303–324, Springer Fachmedien Wiesbaden. doi:10.1007/978-3-658-28557-9_15
Conference Papers
Value Co-Creation in Data-Driven Services: Towards a Deeper Understanding of the Joint Sphere
Schüritz, R.; Farrell, K.; Wixom, B.; Satzger, G.
2019. ICIS 2019 Proceedings: 15-18 December 2019, Munich, Germany, Art.-Nr.: 2202, AIS eLibrary (AISeL)
Blockchain - Just Another IT Implementation? A Comparison of Blockchain and Interorganizational Information Systems
Seebacher, S.; Schüritz, R.
2019. ECIS 2019 proceedings . 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers, Paper: 124, Association for Information Systems (AIS)
Understanding the Anatomy of Analytics-Based Services – A Taxonomy to Conceptualize the Use of Data and Analytics in Services
Hunke, F.; Engel, C.; Schüritz, R.; Ebel, P.
2019. ECIS 2019 proceedings . 27th European Conference on Information Systems (ECIS), Stockholm & Uppsala, Sweden, June 8-14, 2019. Research Papers, Paper: 25, AIS eLibrary (AISeL)
Capturing Value from Data: Exploring Factors Influencing Revenue Model Design for Data-Driven Services
Enders, T.; Schüritz, R.; Frey, W.
2019. Proceedings of 14th International Conference on Wirtschaftsinformatik (Wi 2019): Human Practice.Digital Ecologies.Our Future
Book Chapters
Geschäftsmodelle 4.0: Big Data und Data-Analytics als Treiber für Dienstleistungsinnovation im deutschen Mittelstand
Hunke, F.; Seebacher, S.; Schymanietz, M.; Jonas, J.; Genennig, S.; Kühne, B.; Schüritz, R.; Satzger, G.; Möslein, K.; Böhmann, T.
2019. Digitale Dienstleistungsinnovationen. Eds.: V. Stich, J. Schumann, D. Beverungen, G. Gudergan, P. Jussen, 167–183, Springer-Verlag. doi:10.1007/978-3-662-59517-6_9
Using Employees’ Collective Intelligence for Service Innovation: Theory and Instruments
Feldmann, N.; Fromm, H.; Satzger, G.; Schüritz, R.
2019. Handbook of Service Science, Volume II. Ed.: P. Maglio, 249–284, Springer International Publishing. doi:10.1007/978-3-319-98512-1_12
Not Just Selling Data - How Companies Co-Create Value in Analytics-Based Service Innovation
Schüritz, R.; Farrell, K.; Hunke, F.; Satzger, G.
2019. Frontiers in Service Conference (2019), Singapore, Singapore, July 18–21, 2019
Journal Articles
Data-driven Service Business Models
Schymanietz, M.; Genennig, S. M.; Hunke, F.; Jonas, J. M.; Kühne, B.; Schüritz, R.; Seebacher, S.; Böhmann, T.; Möslein, K. M.; Satzger, G.
2018. Open Service Lab Notes, (4)
GESCHÄFTSMODELLE 4.0: Baukasten zur Entwicklung datenbasierter Geschäftsmodelle
Schüritz, R.; Hunke, F.; Seebacher, S.; Jonas, J.; Genennig, S.; Schymanietz, M.; Kühne, B.; Ditterich, D.; Köpschall, M.; Eckerle, C.
2018. (G. Satzger, K. Möslein & T. Böhmann, Eds.), KSRI
How to set up Blockchain Business Networks? The status quo of implementation approaches and challenges of blockchain projects
Seebacher, S.; Satzger, G.; Schüritz, R.
2018, September. Frontiers In Service (2018), Austin, TX, USA, September 6–9, 2018
How Companies Amplify their Product’s Value Proposition with Analytics
Schüritz, R.
2018, March 21. MIT CISR International Executive Forum, Stockholm Sweden, 21.03.2018
Journal Articles
Smart Services
Genennig, S.; Hunke, F.; Jonas, J.; Möslein, K.; Oks, S.; Satzger, G.; Schüritz, R.; Schymanietz, M.; Seebacher, S.
2017. Open Service Lab Notes, (3)
Conference Papers
Datatization as the Next Frontier of Servitization : Understanding the Challenges for Transforming Organizations
Schüritz, R.; Seebacher, S.; Satzger, G.; Schwarz, L.
2017. 38th International Conference on Information Systems, Seoul, South Korea, 10th - 13th December 2017
Capturing Value from Data: Revenue Models for Data-Driven Services
Schüritz, R.; Seebacher, S.; Dorner, R.
2017. Proceedings of the 50th Annual Hawaii International Conference on System Sciences (HICSS), Waikoloa Village, Hawaii, USA, 4th - 7th January 2017
How to Cultivate Analytics Capabilities Within an Organization? Design and Types of Analytics Competency Centers
Schüritz, R.; Brand, E.; Satzger, G.; Kunze von Bischhoffshausen, J.
2017. Proceedings of the 25th European Conference on Information Systems (ECIS), Guimarães, Portugal, 5th - 10th June 2017, 389–404, AIS eLibrary (AISeL)
Towards a Unified Approach to Identify Business Model Patterns : A Case of E-Mobility Services
Hunke, F.; Schüritz, R.; Kühl, N.
2017. 8th International Conference on Exploring Service Science, IESS 2017, Rome, Italy, 24th - 26th May 2017. Ed. : M. Dragoicea, 182–196, Springer International Publishing. doi:10.1007/978-3-319-56925-3_15
Blockchain Technology as an Enabler of Service Systems: A Structured Literature Review
Seebacher, S.; Schüritz, R.
2017. 8th International Conference on Exploring Service Science, IESS 2017; Rome; Italy; 24 May 2017 through 26 May 2017. Ed. : M. Dragoicea, 12–23, Springer International Publishing. doi:10.1007/978-3-319-56925-3_2
Data Monetization
Schüritz, R.
2017, September 19. BITKOM Arbeitskreis Industrie 4.0 Markt und Strategie, München, 19. September 2017
Data Enriched Services : Options to Apply Advanced Analytics to Infuse Value Propositions
Schüritz, R.; Satzger, G.; Eiermann, L.
2017. 26th Annual Frontiers in Service Conference 2017, New York, USA, 22nd - 25th June 2017
How to Cultivate Analytics Capabilities within an Organization? Design Options of Shared Service Center for Analytics
Schüritz, R.; Satzger, G.; Brand, E.
2017. 26th Annual Frontiers in Service Conference 2017, New York City, New York, USA, 22nd - 25th June 2017
Conference Papers
Patterns of Data-Infused Business Model Innovation
Schüritz, R.; Satzger, G.
2016. 2016 IEEE 18th Conference on Business Informatics (CBI), Paris, France, 29 August–1 September 2016, 133–142, Institute of Electrical and Electronics Engineers (IEEE). doi:10.1109/CBI.2016.23
Service science textbooks: Opportunities of an interdisciplinary approach
Kunze von Bischhoffshausen, J.; Hottum, P.; Schüritz, R.
2016. Exploring Services Science, 7th International Conference IESS 2016, Bucharest, RO, May 25-27, 2016. Ed.: T. Borangiu, 742–749, Springer-Verlag. doi:10.1007/978-3-319-32689-4_57
Conference Papers
Entwicklung eines Frameworks zur Beschreibung von Geschäftsmodellen für Elektromobilitätsdienstleistungen
Stryja, C.; Schüritz, R.; Kühl, N.; Hottum, P.; Satzger, G.
2015. Energiesysteme im Wandel: Evolution oder Revolution? 9. Internationale Energiewirtschaftstagung, IEWT, Wien, Österreich, 11 - 13. Februar 2015, 1–17
Business Models for Electric Mobility Services : Development of a user focused framework
Schüritz, R.; Kühl, N.; Stryja, C.; Hottum, P.; Satzger, G.
2015. 24th Annual Frontiers in Service Conference, San Jose, California, USA, 9th - 12th July 2015