Digital Services: Business Models and Transformation


While the digitalization creates new opportunities for organizations, it also comes with its challenges: formerly proven business models become obsolete and need to be refined, internal processes cannot keep up with the requirements of the market and need to reassessed in any way.

The shift towards a service-based economy enables and requires companies to leverage advances in information technology to create added value for their customers. In particular, the emergence of big data and analytics enables better decision-making. The lecture teaches approaches that enable organizations to adapt their business models to new market requirements and showcases how to plan and execute a successful transformation to the desired organizational setup.

The lecture links academic content with practical examples and excises. Students are asked to actively engage in the discussion and contribute their knowledge. Invited guest speakers from industry and case studies emphasize the practical character of this lecture.

Language of instructionEnglish

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