Service Innovation
- Type: Vorlesung (V)
- Semester: SS 2020
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Time:
2020-04-23
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-04-30
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-05-07
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-05-14
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-05-28
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-06-04
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-06-18
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-06-25
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-07-02
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-07-09
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-07-16
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
2020-07-23
09:45 - 11:15 wöchentlich
11.10 Kleiner ETI HS
11.10 Elektrotechnisches Institut (ETI)
- Lecturer: Prof. Dr. Gerhard Satzger
- SWS: 2
- Lv-No.: 2595468
Notes | While innovation in manufacturing or agriculture can leverage a considerable body of research, experience and best practice, innovation in services has not reached the same level of maturity. In practice - while many organizations have a well-understood process for innovating in the product business - innovating in services is often still a fuzzy and complex undertaking. In this lecture we will
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Description | While innovation in manufacturing or agriculture can leverage a considerable body of research, experience and best practice, innovation in services has not reached the same level of maturity. In practice - while many organizations have a well-understood process for innovating in the product business - innovating in services is often still a fuzzy and complex undertaking. In this lecture we will
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Bibliography |
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Content of teaching | While innovation in manufacturing can leverage a considerable body of research, experience and best practice, innovation in services has not reached the same level of maturity. In practice, while many organizations have a well-understood process for innovating in the product business, innovating in services is often still a fuzzy and complex undertaking. In this lecture we will discuss the state of research, compare product and service innovation and understand how innovation diffusion works. We examine case studies on service innovation, compare open vs. closed innovation and learn how to apply different innovation tools, methods and strategies (e.g. service design thinking as a human-centered approach to innovation or technology and strategic foresight, as methods supporting the generation of assumptions on the impact of technology). |
Workload | Total workload: approximately 136 hours Attendance time: 30 hours Self-study: 105 hours |
Aim | Understand the difference between innovation and invention and gain an overview of different types of innovations. Understand particular challenges of innovation in services. Know the ambidexterity challenge for service organizations and ways to deal with it. Know examples for innovation in processes, organization and business models; understand how service and product innovation differ. Get to know several methods and tools that support service innovation (service design thinking, open innovation, technolgy and strategic foresight, etc.) |
Exam description | The assessment consists of an 1h written exam following §4(2), 3 SPO. A bonus can be acquired through successful participation in the exercise. If the grade of the written exam is between 4.0 and 1.3, the bonus improves the grade by one grade (0.3 or 0.4). Details will be announced in the lecture. |